Undawn, Endorsed by Will Smith, Faces Commercial Struggles Amid Marketing Missteps
Undawn’s Commercial Disappointment: Tencent’s Marketing Missteps and the Implications for the Gaming Industry The release of Undawn, a zombie survival game backed by renowned Hollywood actor Will Smith, has been met with troubled waters following its lackluster commercial performance and marketing missteps. Developed by the gaming industry giant Tencent, Undawn’s inability to gain traction despite…