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On March 1st, the Public Relations and Communications Association (PRCA) held an contact conference to tackle pressing industry concerns, including artificial intelligence (ai) and intellectual property (IP) theft. The event, moderated by Richard Fernandez, PRCA’s director of external and public affairs, primarily focused on the recent update to the organization’s guidelines regarding client-consultancy relationships. Transparency…

In an ambitious and groundbreaking move aimed at significantly improving productivity and efficiency within the UK public sector, Chancellor Jeremy Hunt, spearheading the government, is set to reveal an extraordinary £800 million technology reform package during the upcoming Budget announcement. This initiative represents a bold commitment to transform public services through advanced artificial intelligence (ai)…

South American Beauty Giant Belcorp Transforms Operations with ai-Powered Chatbot “Jessica” Revolutionizing the Beauty Industry with artificial intelligence Belcorp, a leading South American cosmetics company, is harnessing the power of artificial intelligence (ai) to revolutionize its sales strategy and support its extensive network of independent consultants. With the implementation of conversational ai, specifically a Spanish-language…

In a thought-provoking and groundbreaking critique, Joseph Shieber calls for a reevaluation of the terminology and conceptualization surrounding artificial intelligence (ai) and its applications, particularly Large Language Models (LLMs). In an essay published recently, Shieber argues that the prevailing narrative surrounding ai is misleading and that a fundamental shift in our understanding of these systems…