Can AI-Generated Content Be Trusted? PRCA Board Raises Concerns
On March 1st, the Public Relations and Communications Association (PRCA) held an contact conference to tackle pressing industry concerns, including artificial intelligence (ai) and intellectual property (IP) theft. The event, moderated by Richard Fernandez, PRCA’s director of external and public affairs, primarily focused on the recent update to the organization’s guidelines regarding client-consultancy relationships. Transparency…