The Rise of Hyper-Personalization in Retail: Benefits, Challenges, and Strategies
The Rise of Hyper-Personalization in Retail: A New Era of Customer Engagement Hyper-personalization, a retail strategy that leverages artificial intelligence (ai) to deliver tailored product recommendations and customized assistance, has become increasingly popular among consumers. According to several studies conducted by Marigold, Econsultancy, Rokt, and The Harris Poll, a substantial number of consumers, including 88%…