Smartling: Revolutionizing Translation Services through artificial intelligence
Amidst the disruption in the global translation industry, Smartling has emerged as a pioneer, leading innovation through its groundbreaking implementation of artificial intelligence (ai) technology. In an era marked by declining trends in the translation sector, Smartling managed to achieve a remarkable 40% growth rate in 2023, and this momentum further intensified in 2024. The company’s pioneering use of ai has brought about a revolution in translation services, providing human-quality translations at unprecedented speed and cost-efficiency.
The Pivotal Role of ai in the Translation Industry
Smartling’s CEO, Bryan Murphy, attributes the company’s exceptional performance to its innovative ai-driven approach. By harnessing the power of artificial intelligence, Smartling has effectively reduced translation costs by half and accelerated the process tenfold as compared to conventional methods. In an interview with VentureBeat, Murphy highlighted the importance of ai in addressing the evolving demands of executives worldwide, who increasingly prioritize ai strategies and cost-reduction initiatives.
Established in 2009 as a leading translation management platform, Smartling has served renowned brands such as British Airways, Shopify, Survey Monkey, and Lyft. However, the company embarked on an aggressive ai-focused strategy over the last 18 months, resulting in the development of proprietary ai models and the widespread integration of machine learning across its language services.
Democratizing High-Quality Translation
Murphy emphasized Smartling’s objective to democratize high-quality translation by driving down costs by an additional 50%. This objective mirrors the transformative impact witnessed in cloud services and storage over the past decade.
Rapid Growth and Profitability
Smartling’s investment in ai translation led to impressive results. Within a short span, ai-driven projects evolved from generating negligible revenue in January 2023 to nearly half of the company’s business today. The favorable unit economics of these ai-powered projects significantly contribute to Smartling’s profits, with the company also initiating the patent process for multiple innovations related to ai integration in translation services.
Setting New Benchmarks for Translation Services
As the translation industry undergoes a paradigm shift fueled by ai innovation, Smartling stands out as a trailblazer leading the charge toward enhanced efficiency and cost-effectiveness. With its unwavering commitment to utilizing ai technology, Smartling continues to experience remarkable growth and sets new benchmarks for quality and speed in translation services.
As businesses worldwide grapple with the necessity of ai adoption and cost optimization, Smartling’s success story serves as a powerful testament to the profound impact of technological innovation in reshaping traditional industries.
